Interview Questions for a Middle / Senior SEO Specialist

A set of questions designed to assess an SEO specialist’s expertise in optimizing product and e-commerce websites — from conducting technical audits and developing link-building strategies to working with search engine algorithms and AI-powered search.

• What key areas do you cover when conducting a technical SEO audit of a large website with 100,000+ pages?
• How do you prioritize on-page and off-page SEO tasks when development resources are limited?
• What is your strategy for targeting both high- and low-volume keywords when launching a new product or service category?
• Which link-building tactics do you consider the most effective and sustainable for your current market?
• How do you optimize content and page structure for AI-powered search experiences (such as SGE / Bing Copilot) while meeting E-E-A-T principles?
• How do you approach keyword cannibalization on a large-scale SEO project?
• How do you monitor and improve Core Web Vitals to support better search performance?
• What would be your first steps if a website lost 30%+ of its organic traffic following a Google Core Update?
• Tell us about your experience migrating a website to a new domain or CMS while minimizing the risk of losing rankings and organic traffic.
• How do you measure the ROI of SEO initiatives, and which metrics do you report to business stakeholders?
• How do you approach implementing structured data (Schema.org) to increase the chances of earning rich results in search?

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