{"id":1876,"date":"2026-08-14T17:05:36","date_gmt":"2026-08-14T14:05:36","guid":{"rendered":"https:\/\/help.persiahr.com\/?post_type=docs&#038;p=1876"},"modified":"2026-09-15T10:14:52","modified_gmt":"2026-09-15T07:14:52","slug":"employer-branding","status":"publish","type":"docs","link":"https:\/\/help.persiahr.com\/en\/docs\/employer-branding\/","title":{"rendered":"What is employer branding: promotion channels and metrics"},"content":{"rendered":"<p>Employer Branding is the process of building, promoting, and maintaining a company&#8217;s image as an attractive place to work in the eyes of potential candidates, current employees, and the labor market as a whole.<\/p>\n<p>A strong employer brand sets a company apart from competitors, allows it to attract top talent at a lower cost, and increases the loyalty of the internal team.<\/p>\n<h3>Internal vs. External Employer Brand<\/h3>\n<p>Employer branding works in two directions that should complement each other harmoniously:<\/p>\n<table class=\" aligncenter\" style=\"width: 100%;\" border=\"2\">\n<tbody>\n<tr>\n<td>\n<h4 style=\"padding-left: 10px;\">Direction<\/h4>\n<\/td>\n<td>\n<h4 style=\"padding-left: 10px;\">Target Audience<\/h4>\n<\/td>\n<td>\n<h4 style=\"padding-left: 10px;\">Key Objectives<\/h4>\n<\/td>\n<td>\n<h4 style=\"padding-left: 10px;\">Key Tools<\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<h4 style=\"padding-left: 10px;\">Internal Brand<\/h4>\n<\/td>\n<td>\n<p style=\"padding-left: 10px;\">Current company employees<\/p>\n<\/td>\n<td>\n<p style=\"padding-left: 10px;\">Increasing retention, loyalty, and team engagement<\/p>\n<\/td>\n<td>\n<p style=\"padding-left: 10px;\">Internal events, corporate culture, transparent bonus systems, eNPS surveys<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<h4 style=\"padding-left: 10px;\">External Brand<\/h4>\n<\/td>\n<td>\n<p style=\"padding-left: 10px;\">Potential candidates, labor market<\/p>\n<\/td>\n<td>\n<p style=\"padding-left: 10px;\">Creating positive associations and attracting applicants<\/p>\n<\/td>\n<td>\n<p style=\"padding-left: 10px;\">Career sites, social media, conference participation, media articles, reviews on Work.ua\/DOU<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Why Is Employer Branding Critically Important for Business?<\/h3>\n<ul>\n<li><strong>Lower Cost per Hire:<\/strong> well-known companies with a good reputation need to spend less on paid job advertising \u2014 candidates apply on their own.<\/li>\n<li><strong>Reduced Time to Hire:<\/strong> professionals are more likely to accept offers from companies they trust.<\/li>\n<li><strong>Access to passive candidates:<\/strong> even specialists who are not actively looking for a job are more willing to consider offers from recognizable employer brands.<\/li>\n<li><strong>Lower employee turnover:<\/strong> when internal culture matches external messaging, employees are less likely to move to competitors.<\/li>\n<\/ul>\n<h3>Key Channels for Promoting an Employer Brand<\/h3>\n<ul>\n<li><strong>Company career site<\/strong>: the company&#8217;s &#8220;showcase,&#8221; where its EVP (Employee Value Proposition) is presented, office\/team photos are displayed, and real employee success stories are shared.<\/li>\n<li><strong>Social Media (Social Recruiting):<\/strong> managing pages on LinkedIn, Instagram, Facebook, and Telegram with a focus on company life (Life at Company).<\/li>\n<li><strong>Review sites and professional communities:<\/strong> monitoring and managing reviews on platforms such as DOU, Glassdoor, and others.<\/li>\n<li><strong>Brand Ambassadors:<\/strong> involving current employees in writing expert articles or speaking at conferences on behalf of the company.<\/li>\n<\/ul>\n<h3>How to Measure Employer Brand Effectiveness?<\/h3>\n<p>To assess the success of an Employer Branding strategy, HR professionals track the following metrics:<\/p>\n<ul>\n<li><strong>Offer Acceptance Rate (OAR)<\/strong>: the percentage of candidates who accept job offers.<\/li>\n<li><strong>eNPS (Employee Net Promoter Score):<\/strong> the level of employees&#8217; willingness to recommend the company as an employer to people they know.<\/li>\n<li><strong>Inbound Application Rate:<\/strong> the share of organic (unpaid) applications for job openings.<\/li>\n<li><strong>Retention Rate \/ Turnover Rate:<\/strong> employee retention and turnover rates.<\/li>\n<\/ul>\n<h3>Strengthen Your Employer Brand at Every Stage of Hiring with PersiaHR<\/h3>\n<p>A candidate&#8217;s impression of your brand is formed from the very first interaction. Delays in providing feedback or forgotten resumes can damage the company&#8217;s reputation.<\/p>\n<p>PersiaHR helps maintain a high level of Candidate Experience: set up automated responses, branded email templates, and a transparent hiring funnel so that every candidate receives high-quality and timely feedback.<\/p>\n<p><a href=\"https:\/\/persiahr.com\/registration\">Try PersiaHR for Free<\/a><\/p>\n<h6>\u00a9 PersiaHR<br \/>\nWhen republishing materials, a link to the <a href=\"https:\/\/persiahr.com\/\">PersiaHR<\/a> website is required.<\/h6>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Employer Branding is the process of building, promoting, and maintaining a company&#8217;s image as an attractive place to work in the eyes of potential candidates, current employees, and the labor market as a whole. A strong employer brand sets a company apart from competitors, allows it to attract top talent at a lower cost, and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"doc_category":[42],"doc_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Employer Branding: promotion channels and metrics | PersiaHR Help | Recruitment automation<\/title>\n<meta name=\"description\" content=\"A strong employer brand distinguishes a company from its competitors and allows it to attract strong professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.persiahr.com\/en\/docs\/employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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